Arguably one of the most vital parts of an online growth strategy is to identify and engage Influencers & MegaConnectors who can magnify your personal brand to your target audience.
But with so many people on social media claiming to be influential - Where do you start?
Astonishingly, 84% of marketers during a recent Econsultancy and Fashion & Beauty Monitor survey said they research for Influencers manually.
Luckily, there are better ways, with a number of tools out there to assist your Influencer outreach efforts. In this article we’ll uncover a few:
Talkwalker [fa icon="external-link-square"]
This service helps you find your key Influencers. Its web-based social analytics software includes functionality that give you the inside and out picture of your influencer marketing campaign. This incorporates related blogs, online newspapers and which Influencers are most persuasive. To have a successful Influencer campaign, this is a very valuable tool.
Newsle sends you a notification every time your contacts and organizations you follow are mentioned in online news. Recently incorporated with LinkedIn, this tool helps you stay on top of news on the topics and individuals of which you want to stay informed.
Social Crawlytics [fa icon="external-link-square"]
Social Crawlytics gives a crawl report of any site. It will track the content and let you know on which social channel it has been shared. You can figure out which blog article topics are working and which aren't. In short, it helps you separate your hits and misses.
IZEA ContentAmp [fa icon="external-link-square"]
ContentAmp enables you to publish your blog or site RSS feed to a group of best matched social Influencers & MegaConnectors who in turn promote your content. These Influencers & MegaConnectors share the articles with their audience, growing your activity and engagement. The whole procedure is pay-per-click, which means you pay for the visitors that have seen your content.
Zoomph [fa icon="external-link-square"]
Zoomph delivers self-serve topics that evaluate Influencers & MegaConnectors and make compelling influencer campaigns. Their web, Android and iOS apps help you track, improve, and participate in the campaigns, and ultimately increase the reach of your brand.
Engagement Center by PeopleBrowsr Sign Up Free
The Engagement Center makes it easy to Import, Find, Filter and take action with social Influencers & MegaConnectors. Easily import all of your Contacts from social, email and csv to find out who is the most influential and who you should engage. Contacts are displayed as simple cards, and, any with an email or Twitter handle will automatically have other social, location and even employment information matched and added. Engage directly from the dashboard with actions including Twitter follow and @reply, connect, email and reward with +Kred. Along with any Contacts you add, the platform also instantly connects you with other Members that you can then engage for your brand.
PeopleBrowsr's Engagement Center is offered for free to Open Networkers who sign up via NetworkGrowth.Today