---
title: Blog | NetworkGrowth.Today | William Aruda
description: "I’m a personal branding pioneer and consultant, founder of Reach Personal Branding, and bestselling author of the definitive books on executive branding: Ditch.Dare. Do! and Career Distinction. I'm passionate about how personal branding can inspire career-minded professionals to become indispensable, influential and incredibly happy at work—and I teach my clients (major global brands and 20% of the Fortune 100) to increase their success by infusing personal branding into their cultures. Here's a fun fact: I have the distinct privilege of having delivered more personal branding keynotes to more people, in more countries, than anyone on earth."
---

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[William Aruda](https://www.networkgrowth.today/blog/author/william-aruda) Feb 5, 2017

###### [LinkedIn 201: How To Cultivate A Powerful Network](https://www.networkgrowth.today/blog/linkedin-201-how-to-cultivate-a-powerful-network)

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